Recruitment Manager at Resource Development International
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Creative Content Writing (5-10 yrs)
Marketing Content Writer
- Excellent overall writing skills in different styles/tones
- Conducting in-depth research on industry-related topics in order to develop original content
- Develop engaging content for articles, blogs, stories and social media to entice and engage audience
- Assisting the marketing team in developing content for advertising campaigns
- Proofreading content for errors and inconsistencies
- Editing and polishing existing content to improve readability
- Conducting keyword research and using SEO best practices to increase traffic to the company website
- Ensure that content contains sufficient keywords for SEO
- Creating compelling headlines and body content that will capture the attention of the target audience
- Identifying customers needs and recommending new content to address gaps in the company's current content
- A deep understanding of consumers and what motivates them online
- High comprehension of software like Microsoft Word and Google Docs
- Develop prototypes and storyboards using a multitude of media creation and graphics editing tools
- An understanding of formatting articles on the web and ensure that web page content is edited properly to increase on-screen readability
- Develop ideas derived from online/offline research and organize the same on paper or computer applications
- Manage user-generated content on social media sites
- Manage the company's social media presence
- Working knowledge of content management systems
- This can be further validated and improvised
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