About Bajaj Finserv:

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we're one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Bajaj Finance Limited, is the lending and wealth advisory arm of Bajaj Finserv Limited. It is the most diversified non-bank in the country with multiple product lines across consumer, commercial and SME finance, making it one of the most profitable companies in the category.

Website:

https://www.bajajfinserv.in/

Company Size : Large-scale / Global

Working Days : 6 days/week

Office Location : Viman Nagar, Pune

Role & Responsibilities: 

- Execute the content production and management plan to serve specified business objectives

- Interface with Business, Search Marketing and Analytics

- Support the search marketing team to win search rankings for a large keyword portfolio

- Regularly update oneself with the latest tools, technologies, and trends

- Knowledge on content management for Apps

- Study the global best practices

- Contribute ideas to refine workflow and processes

- Track and analyse content metrics related to production, reach, traffic, consumption, and engagement

- Continuously track content performance (impact on business and RoI)

- Identify opportunities to improve funnel conversion rates through content

- Run content related tests and experiments

Ideal Candidate:

- High-scale production, management, and distribution of digital content that delivers tangible business value

- Experience with multi-format, multi-channel, new-age content; Awareness of content marketing methods and latest tools, technologies, and trends

- Experience on content management & tools on App eco system

- Stakeholder management, agency management

- Business orientation, Project management, number orientation

- A penchant for writing, editing and storytelling

- Understanding of how content can drive business in Apps

- Hands-on experience working on large content marketing programs

- Ability to manage content at scale for multiple channels, devices, and formats especially mid- to long-form articles and short-length videos

- Proven experience in managing a loyal subscriber base

- Mobile-first thinking

- Exposure to using data and analysis to improve content performance

- Comfort with marketing technology platforms

- Excellent agency management skills

- Passion, stretch and agility

- Stakeholder management and indirect influence

- Ability to manage change and ambiguity

- Quality orientation, eye for detail

- Structured, analytical thinking

- Comfort with numbers

- Bias for execution and outcomes

- 2 to 3 years of total experience preferably in a high-growth, digital native company

- Education in mass communication, journalism, media; MBA a plus

Perks, Benefits and Work Culture:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we- re present in India.