SHOPPERR OVERVIEW :

- Shopperr is B2B platform (managed by Creationist Technovations Pvt. Ltd.) offering 600,000+ products curated from 70,000+ suppliers/brands for you to sell to your customers. It's a collaborative horizontal platform that empowers wholesalers, retailers, traders, and manufacturers using technology as a source. It is designed primarily for small and medium business in India.

- Shopperr enables and facilitates Indian retailers to source from cross border-based drop ship wholesalers and manufacturers efficiently and effectively.

- Shopperr is a dropshipping platform offering product you to resell. Seller can select the product and post them to Store for selling. Shopperr enables and facilitates Indian retailers to source from outside India based drop ship wholesalers and manufacturers efficiently and effectively. Shopperr's team is here to bring the ODS communities time-tested, robust platform technology and anti-counterfeit goods know-how to both ends of our partners. International retailers and wholesalers and manufacturers may always find Shopperr the perfect one-stop service pit to their next transaction.

Job Description : 

- Responsible for setting the overall organization-wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid) to drive awareness, traffic, leads, and conversions.

- Create and implement a performance marketing strategy Devise the strategy across key channels like PPC, Affiliates, SEO and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels, campaign strategy, and execution.

- Generate website & app traffic/searches with a multi-channel & testing approach.

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth.

- Setting up attribution models, multi-channel tracking, and quality of leads.

- Run an effective SEO strategy via technical, site audits, keywords, links, working with the content team.

- Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.

- Implement effective and optimized display remarketing and dynamic campaigns.

- Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Manage third parties effectively such as digital agencies and service providers.

- Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement.

Requirements :

- MBA in Marketing or any other related field with a minimum of 6 years of experience in performance marketing, with the experience of E-Commerce Space.

- Sound knowledge and hands-on experience of SEO & ASO, Google Ads, Facebook Advertising, Video Ads, e-Mail marketing, and Affiliates Networks with proven results.

- Experience in advanced analytics, Attribution & CRM implementation, reporting, and insights on a platform such as Google Analytics, FireBase, Mixpannel, & Appsflyer.

- Experience in marketing automation tools like Intercom, Webengage & Clevertap.

- Strong data-driven orientation and analytical mindset with a focus on ROI.

- Comfortable working in a fast-paced environment and have agility in adapting to the situation

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