Founder at Crazibrain Solutions
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Crazibrain Solutions - Executive - Marketing & Lead Generation (1-5 yrs)
Crazibrain is seeking a results-driven B2B Marketing Executive to lead and execute marketing outreach campaigns, generate high-quality leads, manage LinkedIn marketing initiatives, and establish a strong PR presence. The ideal candidate will have experience in B2B marketing, a creative mindset, and a strategic approach to building relationships with potential clients and partners.
Key Responsibilities :
1. Marketing Outreach Campaigns :
- Develop and execute multi-channel marketing campaigns targeting potential clients in the IT services domain.
- Identify and segment the target audience to ensure campaign relevance and effectiveness.
- Optimize outreach strategies using tools like email marketing, cold calling, and webinars.
2. Lead Generation :
- Research and build a robust pipeline of potential clients through online and offline sources.
- Qualify leads and pass them to the sales team with actionable insights.
- Track lead performance and conversion rates, reporting campaign effectiveness.
3. LinkedIn Marketing :
- Plan and execute LinkedIn marketing strategies to build brand visibility and generate leads.
- Create engaging posts, articles, and multimedia content tailored to IT services audiences.
- Leverage LinkedIn Sales Navigator for targeted outreach and lead engagement.
- Monitor and analyze LinkedIn analytics to refine strategies and improve ROI.
4. Public Relations (PR) :
- Build and maintain media relationships to enhance the company's visibility in the IT industry.
- Draft press releases, articles, and case studies to highlight success stories and industry expertise.
- Represent the company at industry events, conferences, and forums to build the brand reputation.
5. Analytics and Reporting :
- Use marketing analytics tools to measure campaign performance and ROI.
- Provide detailed reports and insights to management, identifying trends and improvement opportunities.
- Stay updated with industry trends and competitor activities to refine marketing strategies.
