As a media planner, you'll identify which media platforms will best advertise your client's brand or product. You'll work within advertising agencies or media planning and buying agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms.

Job type-Full time/ Freelancing/ Project base

Responsibilities :

- Work with the client and the account team to understand the client's business objectives and advertising strategy

- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns

- Work on several projects at the same time, often for several different clients

- Make decisions on the best form of media for specific clients and campaigns

- Undertake research and analyse data using specialist industry resources

- Identify target audiences and analyse their characteristics, behaviour and media habits

- Prepare and present proposals, including cost schedules, to clients

- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations

- Work with colleagues, other departments and media buyers either in-house or in a specialist agency

- Make and maintain good contacts with media owners/representatives, such as newspapers, magazines, websites and social media

- Proofread advertisement content before release

- Maintain detailed reports and records

Skills

You'll need to have:

- Commercial flair

- Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners

- A good grasp of literacy, for writing reports and presentations

- A good grasp of numeracy, for data analysis and negotiations

- Strong analytical and organisational skills

- The ability to work with IT resources such as databases and spread-sheets, for the collection and management of information

Preferred Qualifications

- Bachelor degree in related field or equivalent work experience

- 2-4 years of experience in a digital media planning/buying position

- Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics

- Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

- Broad understanding of the programmatic landscape

- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

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