Role : Asst. Marketing Manager - Growth

Company : Cravatex Brands

Job Location : Bangalore

Job Description

- We are looking for an individual with an entrepreneurial mindset who will be accountable for Growth Marketing via Ecommerce profitability of Proline, FILA and Vans.

- The ideal candidate is someone who is passionate about fashion, retail and data. In this role though you will be an individual contributor you will also be collaborating and leading conversations with internal sales teams, agencies as well as Ecommerce partners on a dayto-day basis to plan, execute and report growth marketing strategies that focus on lead generation leading to shift in the secondary sales baseline.

Top Advantages of This Role :

- This is an extremely influencing role in shaping and managing one of the most critical profit centers of the organization

- You will be part of a proven and a high-performing team with an excellent supporting network internally

- You have a special advantage of having the best of both worlds i.e. managing brand salience as well as driving revenue.

Key Responsibilities of This Role : 

- Execute full funnel digital marketing campaigns including strategy, ad creation,bidding, budgeting, optimization and reporting for own.com as well as other eCom partners

- Curate insights from FB and Google Ads Manager, Google Analytics, SEO to map customer journeys and buyer segments.

- Create comprehensive dashboards and reports to give 360 degree view of all digital marketing channels and campaign performance to required stakeholders.

- Analyse product level data i.e. PDP view, add to cart vs PDP view, add to cart abandonment rate and sales to determine how products are trending. Basis these insights plan and implement PLA, search, CPC and retarget campaigns

- Great negotiation skills with Ecom partners to get best visible space on platform and their affiliates, especially during high event days like EORS, BBD, GIF etc. to acquire new consumer base to the brands

- Partner with internal brand marketing teams to elevate brand and product representation on Ecom sites, their properties (Myntra Studio, Flipkart Ideas) and their social media channels- Produce weekly and monthly reporting for all channels - budget vs spends vs KPI fulfilment

- Competition and trend tracking and reporting on a monthly basis

- Take on special brand projects to explore new areas of growth

Skill Sets :

- Great communication skills to bring clarity of thought and action

- Relationship management with partners very critical to the role

- Liaising with internal team members to showcase the brand and products in the best possible manner

- Fluency in understanding self-serve portals and dash boards of partners

- Awareness in commercial workings

- Passionate about working with data, mine for insights basis which design and implement high ROI campaigns

- Ability to handle aggressive deadlines and prioritize work in a fast-paced, often ambiguous environment

- Positive attitude, reliable, transparent and enjoy working with different types of people

- Added preference with digital certifications on Performance marketing

About Cravatex Brands Limited :

- Cravatex Brands is a distribution platform for lifestyle, sports & wellness products. Our strengths lie in licensing, distribution & product development. Our aim is to be a leading player in the lifestyle, sports & wellness markets by partnering with incredible brands & leveraging our platform in India & the sub-continent.

- Cravatex owns the brand Proline, an home grown brand that was first in space to meet the sports lifestyle segment in India. It has a long term license for the Italian sportswear andlifestyle brand FILA and distribution rights for the uber cool skate brand Vans.

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