HR Manager at CrackVerbal Edutech Pvt Ltd
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CrackVerbal - Content Marketing Associate (3-5 yrs)
An exciting role requiring a creative individual with excellent written and oral communication skills.
In this role, you would manage the production, editing, publishing, and promotion of all content on the website and other social media platforms. This includes various media such as text, graphic, and video. This role requires that all content is on-brand and consistent with regards to the style, tonality, and quality.
This role will suit someone who can express themselves clearly and is passionate about design, content and social media.
Primary Responsibilities:
1. Come up with ideas and create relevant content such as blogs, ebooks, infographics, newsletters, slide shows, social media posts. This primary role would be to drive traffic to the website through creative content marketing.
2. Create engaging copy across all marketing channels as well as manage, develop and execute new content strategies. This would involve understanding the domain (GMAT, GRE, Study Abroad) so you can help answer the most pressing question in the consumer's mind.
3. Reach out to our existing student community to conduct interviews, transcribe them, and publish them on the blog. This would also include reaching out to other partners, Universities, and influencers in the higher-ed industry for interviews.
4. Create video content using in-house faculty members - either short explainer videos or slightly longer videos where a concept is taught. This can be done either using a mobile phone or by hiring an external videographer.
5. Use the visual medium by producing basic graphics that can be used on the website. Work with external graphic designers to produce more complex visually appealing infographics. This should be aligned with the brand guidelines.
Key Skills
- Excellent command over English - both spoken & written
- Exceptional copywriting & content creation skills
- Sound background in content curation and repurposing
- Working knowledge of any Photo editing / Video editing software
- Experience in Wordpress and various plugins
- Knowledge of the principles of SEO and Analytics.
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