Crack-ED - Manager - Marketing (8-9 yrs)
Role Description :
- To develop Public relations and generate business, with the right channels and healthy team work to achieve the set goals.
- To ensure continued growth and expansion activity with a focussed approach to gain maximum market share.
- Understand and work closely with customers for two way smooth interactions and long term relationships.
- Demonstrate marketing expertise in own area to increase customer base and assist.
- Sr. Management in execution of planned strategy, processes and achieve forecasted results
Job Responsibility & Goals :
- Business Responsibility Areas Key Performance Indicators
- Marketing & PR Management
- Responsible for a key accounts in various areas
- To manage relationship, develop PR and ensure sustained long term business.
- Having good relationship and giving value addition to the customer and consumer.
- Explore business opportunities with different stakeholders for focused products and design strategies and initiatives to generate demand
- Engaging in PR activities to build customer relationship
- Attend various events and ensure brand promotion
- Marketing Reach and efforts
- Ensuring coverage of brand in various channels like, digital, offline events, direct marketing tools etc.
- Design and execute field marketing activities around the focused products with a view to increase adoption and depth.
- To handle distribution partners
- Number of prospects generated, number of meetings done, total relations built, PR built through various events.
- Brand presence in various channels and business generated through these channels.
www.firetechindia.com
- Working on the viability of the distribution partners.
- Ensuring proper coverage in the area assigned to the distributors.
- Managing claims.
- Ensuring FIFO in distributors' end
- To ensure market intelligence
- Updating the team on the changes happening w.r.t the products, offers and competition and also informing them about the trends in the industry.
- Study the market for new products and analyse the potential opportunities and come up with ways and initiatives to drive sale of new products
- To manage the customer and consumer
- Negotiating with the customers and intervening in the operational/service issues.
- Building relationships with clients and customers.
- To maintain MIS
- Preparing sales budget, forecasting and market intelligence for designated area.
- To manage teams
- Plan goals, review and provide feedback to subordinates
- Training of Sales Executives and distributor salesmen to gather relevant information for reporting.
- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.
- Conduct performance appraisals for subordinates and recommend team members for promotion
- Enable Sales on yearly basis
- Enabling leads and business directly or indirectly through the sales team
- QMS System Compliance & CRM Adherence
- Ensure compliance to quality system, completion/updating of documents as per QMS
- Daily reporting and updating of correct and actual data in CRM system
- Liaison with Other Verticals
- Collaborate with operations, manufacturing, dispatch team to ensure availability of material stock of focused products in line with demand
- Coordinate with other team members to resolve all interfacing related issues
- Number of partners
- Ad
- Timely feedback and improvements suggested
- Repeated business and relationship building
- Process adherence
- Overall team output for region
- Enablement of Sales achievement in terms of numbers (3 Cr annually)
- Process adherence
- Smooth functioning and feedback
Job Specifications :
Knowledge Attitudes Skills
- Financial Scope - Ability to handle big Capital Budget projects/Orders - INR 1-2 Cr or more
- Self-Motivated
- Presentation
- People Management
- Direct
- Outgoing
- Communication
- Geographical - PAN India
- Organized
- Professionalism
- Sales of Industrial Goods
- Adaptive to changing Environment
- Analytical
- Estimation & Documentation
- Persuasive
- Creativity
- Quotation Preparation
- Able to handle criticism
Role Requirements/Specifications :
Qualifications:
- Bachelor's Degree in Engineering or Science or Commerce Desired
- Mechanical / Production discipline, MBA would be Plus
Previous Experience:
- Minimum 8-9 years of experience in industry or any project consultancy organisation in marketing & sales domain.
Desired :
- Experience in Manufacturing/chemical/petrochemical/Distribution industry
- Travel The job involves extensive travelling upto 80% across India
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