Covie Ventures

About the Company

- Covie is building sustainable coliving communities for young professionals, students and senior citizens through its verticals Covie, Covie Ed and Covie Plus respectively. Covie is for those who love their freedom, the movers & shakers, newly-weds, indulgent travellers, digital nomads, creators, entrepreneurs, sports teams, summer school learners, new relocating employees, and thinkers.

- Covie is designed to create a community of collaborative and inspiring environments through its professionally managed coliving spaces that brings out the best in people.

- Our mission is to build and deliver premium and vibrant coliving experiences for our community via effective technology & great infrastructure. We believe in creating community not just by place but also by giving them opportunity to express themselves & through various events & collaborations. With our screening process we make sure that the community flourish itself by putting people of the same interest together.

- We would launch Covie approximately with 3000+ beds and would be at 10,000 by the year end with focus on cities like Pune, Mumbai and Bangalore.

- Covie : Just Move In-

Why Covie?

Covie is an equal opportunity employer, having a highly performance driven culture and provides an environment to excel and unleash every employee's potential. The culture is also open and transparent and encourages every employee to demonstrate leadership skills and provides opportunities for innovation and individual thinking.

Location-Pune

Designation-Marketing Manager

Job Overview : 

- The marketing manager will be in charge of overseeing the promotion and developing the brand image of the company. It includes responsibilities like working on the brand and marketing strategy, tracking and analysing the performance of advertising campaigns and managing the marketing budget. The marketing manager will also be responsible for putting together estimates and budgets for marketing campaigns, submitting them for approval, working with advertising agencies, being involved in negotiations, preparing sales and advertising contracts, and reviewing advertising material such as print material, tv commercials, and online advertisements.

- To be successful in this role he / she will be expected to have hands-on experience with web analytics tools and be able to turn creative ideas into effective promotion projects.

Roles and responsibilities : 

- Owning and creating promotional information to drive the business

- Develop marketing strategies and tactics to get the word out about the company and drive qualified traffic to the front door

- Develop strategies in such a manner that it would target the right audience

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Build marketing programs to support specific marketing objectives across different channels and segments

- Build strategic relationships and partners with key industry players, agencies and vendors

- Propose and manage marketing research projects to generate consumer insights in support of improving marketing strategy and communications

- Troubleshooting marketing campaigns that are not performing well

- Work closely with the PR and sales teams to bring alignment with regard to all marketing strategies and campaigns

- Organise and prepare all marketing content for social media platforms and for any type of external communication

- Present and update the performance of all marketing campaigns and gather metrics to evaluate the success of the same

- Analysing customer feedback from social media platforms

- Analysing advertising returns and reporting to top management

Qualification and competencies

- A marketing manager needs to have an outgoing, gregarious, and spontaneous nature

- In concert with these traits, they need to be highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines

- Possess at least 5 to 8 years of experience in hospitality, co- working, real estate, co-living spaces and startups

- Should be able to establish marketing goals based on past performance and market forecasts

- Is able to communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

- Provide in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

- Well versed on the usage and effectiveness of all marketing channels and associated technology with it

- Works within the department budget to develop cost-effective marketing plans for each product or service

- Ability to track all marketing data and create detailed written reports and verbal presentations to bring to senior executives

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