02/02
Sagareeka Mishra
Senior HR at CoverYou
Senior HR at CoverYou
Views:18 Applications:12 Rec. Actions:Recruiter Actions:12
CoverYou - Graphic Designing/Content Writing/Digital Marketing Role (1-3 yrs)
Profile Description :
The job holder will be responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
Key Responsibilities :
- Plans and executes all web, SEO/SEM, database marketing, sms, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Evaluates emerging technologies.
- Content Strategy
- Well versed understanding of using keywords
- Well versed with Inbound/Outbound marketing
- RND on competition, implementation of research, and innovative idea.
- Track website traffic and other metrics
- Give ideas as to how to increase ROI (returns on investment)
- Optimize performance of the website
- Look into customer relationship management
- Manage marketing insights
- Keep up-to-date with trends
Skills & Qualifications Required :
- Good communication & understanding skills
- Minimum 1-2 years of experience in the digital marketing industry
- Ability to generate and analyze data
- Should be able to work under pressure
- Knowledge of various metrics
- SEO skills and knowledge
- Should be innovative and smart in nature
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
