CouponDunia - Manager - Digital Marketing (2-6 yrs)
CouponDunia is looking for Digital Marketer. In this role you will devise, implement, track and optimize our digital marketing campaigns across all digital channels. You will own and drive all digital search campaigns and display campaigns end to end. You could also involve yourself in driving Mobile app install campaigns.
Responsibilities
- Perform competitor analysis & evaluate market conditions
- Set-up, implement & monitor marketing campaigns for the targeted segments
- End to end ownership of marketing campaigns from strategy to execution
- Work on SEM, email, social media and display advertising campaigns
- Keyword research and estimate how they may perform
- Partner with design, product & tech teams as and when required for effective campaign planning & analysis
- Identify target segment/ audience for Facebook campaigns
- Develop strategies for building and retaining mobile app users
- Upload campaigns, generate performance reports, track & optimize
- Optimize and keep track of Cost per Transaction and Cost per Click goals.
- Working with in house designers to get creatives for campaigns
- Launch more campaigns or optimize existing ones to reach target
- Utilizing a range of techniques like paid search, SEO and PPC
- Review metrics (like traffic, leads, conversion rate page), competition and formulate proactive plans accordingly
- Work on Google analytics/equivalent, AdWords editor, Facebook power editor, analytics tools like MAT, Localytics, Has Offers & Sensor Tower
- Sound knowledge on Google analytics
- Should be up to date on key trends in the industry
Skills :
- 2 - 6 yrs. experience on Google AdWords, SEM and/or Facebook Advertising
- Strong track record of managing campaigns end to end & experience in PPC & display campaigns
- Strong experience in Microsoft excel & Google analytics
- Excellent analytical capabilities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
