At CouponDunia, we are dedicated to helping shoppers save money by providing them with the best coupons, deals, and discounts from various online retailers. We are currently seeking a talented and experienced SEM, SEO, and Social Media Marketing Specialist to join our team. In this role, you will be responsible for driving online visibility, increasing website traffic, and enhancing brand awareness through effective marketing strategies.





Responsibilities :

SEM - Ads / Paid Marketing:

- Develop and execute marketing campaigns focused on branding, re-marketing, and performance goals.

- Utilize platforms such as Google, Facebook, and third-party ad networks to reach target audiences.

- Expertise in Google Ads and Facebook Ads platforms, with a strong understanding of Google Analytics.

- Manage campaigns on various channels, including Google Search, Display Network, Gmail, YouTube, and App campaigns.

- Optimize campaigns based on CPC (cost per click) and other cost models such as CPM and cost per conversion.

SEO - Organic Channel Marketing :

- Implement on-page SEO strategies to improve website rankings on search engines like Google and Bing.

- Conduct keyword research and develop relevant keyword strategies.

- Enhance website content, meta titles and descriptions, header tags, and interlinking of pages.

- Familiarity with technical SEO aspects such as site speed, link optimisation, and code best practices.

- Implement off-page SEO techniques such as link building, content marketing, PR, and social media promotion.

- Experience with App Store Optimization (ASO) to improve app rankings on platforms like Google Play and App Store.

Social Media Marketing :

- Develop and implement social media strategies to drive brand awareness and increase sales.

- Manage and grow audiences on Facebook, Instagram, Twitter, LinkedIn, Telegram, and WhatsApp.

- Plan and execute daily posts, leveraging audience analytics to make informed decisions.

- Utilize trending content and new formats (e.g., reels, stories) to engage with the audience.

- Explore and experiment with new social media platforms, tools, and ideas.

- Plan and organize events and contests to interact with the audience effectively.

Requirements :

- Solid understanding and experience in SEM, SEO, and Social Media Marketing.

- Strong knowledge of Google Ads, Facebook Ads platforms, and Google Analytics.

- Familiarity with on-page SEO techniques, content strategy, and link building.

- Experience with App Store Optimization (ASO) will be a plus.

- Proven track record of managing and growing social media platforms (Facebook, Instagram, Twitter, LinkedIn, Telegram, WhatsApp).

- Excellent communication skills, both written and verbal.

- Creative mindset with the ability to think outside the box.

- Strong analytical skills to measure and optimize campaign performance.

- Video marketing, influencer marketing, and PR experience will be beneficial.

- Minor offline marketing experience is a plus.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.