Corusview - Manager - Search Engine Optimization (3-5 yrs)
a) Enhance Search (SEO& Onsite) performance and drives quality and relevant traffic & engagement
b) Build and maintain link-building strategies and campaigns
c) Establish and report on search & conversion metrics, and track against company organizational goals
d) Serves as Search/SEO liaison between product groups, marketing, and the web development agency
e) Work cross-functionally with other content-producing teams to categorize and prioritize content for best search experience
f) Tactical SEO work such as optimization of existing content, improving site architecture, monitoring competitors, and keyword research
g) Devising, Developing and refining an SEO experimentation framework. Running A/B tests to understand which SEO strategies and tactics are most effective at impacting business goals
h) Partner closely with Paid Search Team to learn from Paid Advertising testing to integrate learning's into SEO content and Web Design/Layout; share SEO insights and develop a cohesive Search Engine Marketing strategy;
I) Direct & educate the IT and Content teams to implement SEO best practices to improve engagement with our global target audience.
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