- Source new accounts from the existing corporate base and deliver on meeting New-To-Bank targets.

- Cross-sell asset products of the bank- mainly Home Loans (via referral), Personal Loans, Cards, Premier (referral).

- Ensure the KYC/AML norms of the bank are complied with at all times.

- Execute marketing events and promotions to generate business in their catchments, in conjunction with support departments such as Marketing.

- Respond to Corporate Employee Programme (CEP) complaints in a timely manner and to customer satisfaction

- Ensure a consistently high level of product and service delivery for relevant customer touch points

- Develop and maintain good customer relations and ensure effective service delivery

- Use learnings from customer/area visits and discussions to sharpen the proposition and enhance delivery and provide feedback to leadership / central teams

- Comply to all relevant AML regulations & Global Standards

- Develop a collaborative environment with all members of sales team

- Be a role model of HSBC Group Values, lead by demonstrating and driving value based culture that imbibes Treating Customer Fairly (TCF) principles in all spheres of RBWM Business.

- Ensure bank processes are followed in view of product documentation, complaint management, system usage etc.

- Ensure end to end usage of leads allocated within allocated timelines with correct updation on CRMS

- Safeguard the bank from potential loss/ damage arising out of stakeholder complaints.

- Comply with the applicable laws, regulations, Group and local policy related to Sanctions and AML policy of HSBC while undertaking various day to day operations.

- Demonstrate an understanding of PEP acceptance, prohibition, CDD & EDD guidelines in order to ensure that the INM RBWM is fully compliant with the PEP LoBP. Demonstrate an understanding of PEP acceptance, prohibition, CDD & EDD guidelines in order to ensure that the INM RBWM is fully compliant with the PEP LoBP.

- Be aware and identify high risk indicators for various products and Services offered by INM RBWM (ex. cash, insurance, credit cards products etc.)

- Ensure that all records are obtained in respect of INM RBWM customers or New to bank customer for any products and services provided by HSBC are as per the process laid down.

- Ensure Adherence to the regulatory guidelines and internal AML & Sanction Policy of HSBC, which includes pouch and mail, monetary instruments, cash services and payment transparency Line of Business Procedures

- Must be aware of the scope of services of various products and services that are offered and those which are prohibited because of the guidelines laid down in the line of Business procedures and must ensure the same is communicated to customer in an effective and polite manner

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