Job Title : Head of Marketing

Location : India (with potential travel across SEA, ME, Africa, and Europe)

Company : Corporate Gurukul

About Corporate Gurukul :

Corporate Gurukul is a leading applied experiential learning company that partners with top-tier universities like NUS, NTU, Harvard, Cambridge, and Stanford, as well as industry leaders like Amazon and HPE. Since our inception in 2007, we have been dedicated to preparing high school and university students from India, Southeast Asia, the Middle East, and Africa for higher education and successful careers. We achieve this through immersive learning experiences, internships, and research opportunities. Our mission is to cultivate the next generation of empathetic leaders who are committed to excellence and making a meaningful positive impact on the world.

Position Overview :

The Head of Marketing will be responsible for driving Corporate Gurukul's global marketing strategy. This role requires a dynamic leader with experience in branding, digital marketing, content creation, product marketing in a B2B environment, and market expansion across key regions, including India, SEA, ME, Africa, and Europe. The ideal candidate will have a deep understanding of the international education landscape, a passion for impactful storytelling, and a proven track record in fostering business growth.

Key Responsibilities :

Strategic Leadership :

- Develop and implement a comprehensive marketing strategy aligned with Corporate Gurukul's mission and growth objectives.

- Lead market research and analysis to identify opportunities for expansion in key regions, including India, SEA, ME, Africa, and Europe.

- Collaborate with the leadership team to ensure marketing strategies support business development, sales, product initiatives, and B2B product marketing efforts.

Brand Management :

- Enhance Corporate Gurukul's brand identity, ensuring consistent and compelling messaging across all platforms.

- Lead the creation and execution of a content strategy that effectively communicates our mission and engages target audiences.

Digital Marketing :

- Oversee digital marketing initiatives, including social media, SEO, SEM, email campaigns, and online advertising.

- Use data-driven insights to optimize marketing campaigns, track performance, and drive continuous improvement.

Product Marketing in B2B Environment :

- Develop and execute product marketing strategies targeting B2B clients, clearly communicating Corporate Gurukul's value proposition to key clients/ markets.

- Work closely with product development and sales teams to align marketing efforts with product launches, customer needs, and business goals.

Team Leadership :

- Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.

- Manage relationships with external agencies, vendors, and partners to ensure the successful execution of marketing initiatives.

Market Expansion :

- Develop and execute go-to-market strategies for new products, services, and regions.

- Support the sales team in lead generation and customer acquisition, ensuring strong alignment between marketing and sales efforts.

Events and Partnerships :

- Plan and execute key events, workshops, and webinars to enhance brand visibility and engagement.

- Identify and establish strategic partnerships with educational institutions, corporates, and influencers to expand Corporate Gurukul's reach.

Performance Measurement :

- Establish KPIs and metrics to evaluate the success of marketing initiatives.

- Regularly report on marketing performance to the leadership team, providing actionable insights and recommendations.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred.

- 10+ years of experience in marketing, with at least 5 years in a leadership role, ideally in the education or edtech sectors.

- Proven success in developing and executing global marketing strategies.

- Strong expertise in digital marketing, branding, content strategy, market research, and product marketing in a B2B environment.

- Exceptional leadership skills, with a demonstrated ability to inspire and drive team performance.

- Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

- Experience working in diverse, multicultural environments, with a solid understanding of international markets.

- A passion for education and a strong commitment to Corporate Gurukul's mission.

Benefits :

- Competitive salary and performance-based incentives.

- The opportunity to contribute to a purpose-driven organization that is making a significant impact in global education.

- Professional development opportunities within a dynamic and innovative work environment.

- Travel opportunities across SEA, ME, Africa, and Europe.

Application Process: Interested candidates should submit their resume and a cover letter detailing their experience and suitability for the role to by 31st August.

Corporate Gurukul is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.