Job Role: Content Writer

Company Overview:

Corporate Gurukul, a leader in experiential learning and applied research, is seeking an experienced Content Writer to craft compelling content that aligns with our brand's mission and resonates with our B2B education audience. The ideal candidate will have a deep understanding of branding, proficiency in creating content for websites, online marketing materials, and offline collaterals such as brochures. A strong grasp of content writing best practices and the ability to leverage AI tools to enhance content creation are essential.

Key Responsibilities:

1. Content Development

- Produce engaging, high-quality content for our website, landing pages, blogs, and other digital platforms.

- Develop persuasive copy for offline marketing materials, including brochures, flyers, and presentations.

- Craft B2B communications that effectively address the needs of the education sector, highlighting our solutions and value propositions.

2. Branding and Messaging

- Ensure all content aligns with Corporate Gurukul's voice, tone, and messaging strategy.

- Collaborate with marketing and design teams to maintain a cohesive brand narrative across all channels.

- Innovate storytelling techniques to enhance brand recall and engagement.

3. Online Marketing Support

- Write email campaigns, social media posts channel-wise, and paid ad copy optimized for lead generation and conversion.

- Optimize content for SEO to drive organic traffic and improve search engine rankings.

- Monitor and analyze content performance, making data-driven adjustments as needed.

4. Offline Collateral Creation

- Develop compelling copy for brochures, whitepapers, case studies, and reports tailored to the education B2B audience and aligned with the Brand voice

- Collaborate with the design team to ensure content and visuals complement and reinforce messaging.

5. AI Tools and Best Practices

- Utilize AI tools to enhance content creation, brainstorming, and editing processes.

- Stay updated on emerging trends and tools to ensure content remains innovative and competitive.

- Implement content writing best practices, ensuring clarity, conciseness, and relevance.

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

- 2-3 years of experience in content writing, preferably for B2B or education-related brands.

- Exceptional writing, editing, and proofreading skills.

- Strong understanding of branding principles and their application in content creation.

- Familiarity with online marketing strategies, SEO best practices, and tools.

- Proficiency in using AI-driven tools for content creation and optimization.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Creative mindset with a results-oriented approach.

Preferred Skills:

- Experience working within the education or edtech industry.

- Knowledge of tools like Google Analytics, SEO platforms, and CRM software.

- Basic understanding of graphic design principles to collaborate effectively with designers.

What We Offer:

- Competitive salary and benefits package.

- Opportunity to work with a dynamic and innovative team.

- A supportive environment encouraging creativity and professional growth.

- Exposure to exciting projects within the education sector.

Join us and play a key role in shaping the voice of Corporate Gurukul, empowering students and professionals through experiential learning and applied research.