Communication/PR/Marketing of BUs

- Identifies PR and branding opportunities

- Garners earned media for Stock and Investor Relations data

- Dovetails media campaigns with overall business strategy

- Plans, coordinates and executes news conferences, investor meets and other media events

- Explores speaking & editorial opportunities and Knowledge Partnerships for BANK and its spokespeople across businesses (including media opportunities)

- Provides Marketing support for Development & Knowledge Banking

- Leverages BANK's Knowledge-driven approach beyond media for MD&CEO and other business heads across national and international forums.

Thought Leadership :

- Ensures appropriate positioning of company's MD & CEO and identified spokesperson in the media

- Authors articles/speaker notes at industry forums for the designated spokesperson

Crisis Communication Management :

- Implements and executes communication plan in the event of a crisis

Strategic Projects :

- Executes special strategic projects in tandem with MD&CEO's office for enhancing YES Bank brand visibility.

Stakeholder Management :

- Forms alliances and partnerships with agencies, journalists, vendors

- Negotiates with agencies and vendors for enabling mutually beneficial deals

- Partners with journalists and media houses for creating long-term relationships

- Liaises with PR agencies for implementation of projects and initiatives.

- Prepares press releases, marketing materials, annual reports, advertisements, and other related material

Understanding Media Landscape :

- Tracks number of mentions in print/online and TV media

- Monitors competition for media mentions

Project Management :

- Launches financial information as per the launch plan and consolidates the cross-functional implementation of the plan

- Assesses the productivity of the marketing plans and projects, including monitoring, review, and reporting on all marketing activity and results

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