CTC : 7 to 8 lpa

Role : Social Media Copywriter

Location : Chennai

Role Summary :

The Social Media Copywriter will be responsible for creating engaging and effective content for the company's social media channels. They will work closely with the digital marketing team to develop a content strategy that aligns with the brand's overall marketing objectives. The Social Media Copywriter will be expected to stay up-to-date with the latest social media trends and best practices to ensure the brand's content stands out and resonates with the target audience.

Key Responsibilities :

The key responsibilities of the Social Media Copywriter include, but are not limited to the following :

- Develop a content calendar and strategy for the company's social media channels (Facebook, Instagram, Youtube, Twitter etc.)

- Create high-quality, engaging, and on-brand copy for social media posts, captions, and advertisements.

- Collaborate with the design team to ensure visual elements complement the written content

- Monitor social media trends and industry best practices, and suggest new content ideas and approaches.

- Analyze social media performance data and provide insights to optimize content and campaigns.

- Assist in the creation of other digital marketing assets, such as website copy, email newsletters, and blog posts.

- Stay up-to-date with social media platform algorithm changes and adjust content strategies accordingly.

- Coordinate with the social media community management team to ensure consistent brand voice and messaging.

Desired Competencies :

- Excellent written communication skills with a strong command of the English language

- Proven experience in social media copywriting and content creation

- Ability to write engaging, persuasive, and on-brand copy for various social media platforms

- Familiarity with social media marketing best practices and trends

- Strong understanding of the target audience and their preferences

- Creativity and the ability to generate innovative content ideas

- Attention to detail and the ability to consistently maintain brand voice and messaging

- Proficiency in social media analytics and performance reporting

Profile Education :

- Bachelor's degree in Journalism, Communications, or a related field Experience : 2-3 years of experience in social media copywriting or content creation Age: 24-30 years

- Languages : Fluency in English is required; proficiency in South Indian local languages is an advantage

Key Performance Indicators :

- Engagement rates on social media posts.

- Growth in social media followers and brand reach.

- Positive sentiment and feedback from the target audience.

- Successful execution of social media campaigns and content initiatives.

- Contribution to overall digital marketing performance and ROI.

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