Manager at Talent Scout Human Resource
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Copywriter - Press & Print/Brochures/Emailers (1-6 yrs)
- You are responsible for generating stand-alone copy, or text to complement visual concepts created by an art director, across many platforms, including:
- Press and print advertising
- Brochures
- Emailers
- Other Marketing materials like Poster, Leaflet, banner etc
- Websites, mobile apps, emails, social media, blogs
- There will also be the requirement to use creative instincts to develop engaging concepts to fulfil client expectations.
- The role will involve using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade. The creative lead on a project will usually work with a junior copywriter, encouraging them to think - outside the box- and gain confidence in their decision-making and copy capabilities.
- All copy created by a junior copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief and being completely grammatically accurate.
Typical activities
- Understanding the message the client is seeking to deliver and translating this into attractive copy
- Writing perfect, pleasing copy that will engage the reader
- Receiving feedback and using it to grow and improve as a copywriter
- Understanding client specifications to craft copy that is on brand
- Working with an art director to devise creative strategies
- Keeping copy consistent and identifiable for each client
- Producing creative ideas for innovative campaigns
Skills required
- The ability to think creatively and translate ideas into copy
- Experience in writing strong, succinct copy that is grammatically correct
- A flexible approach and willingness to adapt ideas to the needs of clients
- The ability to meet deadlines and work in a pressurised environment
- Great organisational skills
- An eye for detail and a desire for perfection
- Strong research skills that ensure all copy is correct and accurate
- A passion for writing and the willingness to learn from other creative professionals
- Working patterns usually conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency's output and reliability.
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