Associate Talent Acquisition at Bayleaf HR Solutions Pvt. Ltd.
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Copywriter - FinTech (2-6 yrs)
Copywriter
- We are looking for a Copywriter for our client, a leading FinTech company.
Key Responsibilities :
- You will be responsible for communicating the brand ethos and proposition to the customer across multiple touchpoints.
- Responsibilities encompass the whole spectrum of communication initiatives using insight to drive relevant conversations, communication planning; and creating engaging content for Website, blogs, videos, social media, emails, WhatsApp, performance ads, and SEO
- Establish and guard the brand's point of view across all communication channels
- Strategize and execute campaign launches and brand initiatives
- Conceptualize and create high-impact promotional content for the brand
- Develop and maintain consistency among key content touchpoints for the brand
- Conceptualize and create integrated campaigns for the brand
- Support in the documentation of learnings and the potential creation of reusable knowledge
- Drive the agenda for innovation (new trends, insights, and content formats) that can be utilized by the brand
Key Requirements :
- 2 - 6 years of experience in Communications/Creative Strategy
- Excellent writing and editing skills in English
- Good copywriting, editing, and proofreading skills, with attention to detail
- Strong English verbal and written communication skills
- Experience managing social media handles and projects
- Ability to develop innovative and out-of-the-box campaigns
- Ability to prioritize, multi-task efficiently, and respond to a high volume of ongoing requests in a timely fashion
- Strong organizational skills are required
- Ability to adapt and be flexible in a dynamic and fast-paced start-up work environment
Benefits & Perks :
- Medical Insurance for self and family
- Group Life & Personal Accident Insurance
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