Role : Marketing Copywriter

Description :

- We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you're familiar with producing online content and have an eye for detail, we'd like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application. Ultimately, you'll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness. The ideal candidate will have experience in marketing copywriting, strong writing and editing skills, and a deep understanding of the company's target audience and goals.

Responsibilities :

- Research industry-related topics (combining online sources, interviews and studies) Write clear marketing copy to promote our products/service (including web content, brochures, guides, whitepapers)

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

- Identify customers' needs and gaps in our content and recommend new topics

- Conduct keyword and SEO research to understand customers' needs

- Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts

- Work closely with the marketing and creative teams to understand the company's brand and messaging, and create copy that aligns with the brand

- Collaborate with other departments, such as product and sales, to create cohesive marketing materials

- Stay up-to-date on industry trends and best practices in marketing copywriting

- Conduct market and customer research to understand the target audience and create relevant and engaging copy

- Edit and proofread marketing materials to ensure accuracy and consistency

- Measure and report on the success of marketing materials, using metrics such as website traffic, email opens, and conversions

Requirements :

- Proven work experience as a Content Writer, Copywriter or similar role for B2B

- Portfolio of published content including website copy

- Experience doing research using multiple sources

- Excellent writing and editing skills in English

- Experience in writing for B2B SaaS

- Experience in copywriting in B2B fintech/finance domain is a must

- Ability to conduct market and customer research to create relevant and engaging copy

- Time management and organizational skills

- Good experience in SEO and content marketing

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