Marketing Copy Writer

Responsibilities :

- Develop a deep understanding of the Brand & come with campaign taglines, structure, slogans, etc.

- Write and proof effective, concise copy in brand voice for a wide range of mediums including (but not limited to): CRM programming, social media messaging, and acquisition marketing collateral.

- Collaborate with content team members to hone messaging for projects

- Work cross-functionally to understand and meet general content strategy, design considerations, and business objectives

- Offer copywriting support for promotions and campaigns under the guidance of brand and marketing managers, contributing new ideas along the way

- Prioritize work effectively based on project deadlines and release dates

- Ensure accuracy and consistency of marketing materials produced

- Writing content & script for Paper Ads, Radio Jingles, Digital ads, Social Ads, TV, Email, SMS & Push notifications.

- Come up with ideas to initiate a campaign structure.

Required Qualifications :

- Strong portfolio showing a variety of marketing executions with a focus on digital media including email marketing.

- 3 - 5 years of relevant copywriting experience at an ad agency or in-house creative team.

- Education: graduate/post graduate in Marketing, Journalism, English, or a related field.

- Excellent communication skills with an ability to strike a balance between showing initiative and seeking appropriate guidance and input from others.

- Organization skills to handle multiple projects and meet deadlines with confidence in a fast-paced, ever-changing environment.

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