Company Name : Bluestone

URL: www.bluestone.com

Office Add: No 89/2, Munnekolala, Marathalli Outer Ring Road, Marathahalli, Bangalore 560037, Karnataka, India

About the company: Established in 2011, BlueStone is India's leading destination for high-quality fine jewelry with strikingly exquisite designs. We aim at revolutionizing the fine jewelry and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. In a short span of time, BlueStone has built a large family of loyal consumers in India and abroad.

Headcount of the company: 600+ employees

Inception: 2011

Working Days: Mon-Friday (alternate sat working)

Founders:

Gaurav Singh Kushwaha- Founder and CEO - https://in.linkedin.com/in/gskush?original_referer=https%3A%2F%2Fwww.google.com%2F

Responsibilities: Copywriter

Developing interesting, engaging & relevant content for varied brand & marketing objectives

Job Expectations

- Developing content for blogs, articles, product descriptions, social media, website, ads, banners, emails, newsletters, in-store communications, etc

- Proofreading content for errors and inconsistencies.

- Assisting the marketing team in developing content for advertising campaigns.

- Editing and polishing existing content to improve readability.

- Conducting keyword research and using SEO best practices to increase traffic to the company website and other online assets

- Creating compelling headlines and body copy that will capture the attention of the target audience

- Identifying customers- needs and recommending new content to address gaps in the company's current content.

- Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.

- Collaborate with Internal creative team & external agencies

Skills

- Proven content writing or copywriting experience.

- An ability to describe product features in a creative and informative way

- Excellent writing and editing skills

- Effective communication skills

- Hands-on experience with Content Management Systems

- Basic knowledge of SEO and keyword research tools

- Familiarity with social media for business

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

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