PRINCIPAL COPYWRITER:

Objective:

This role is responsible for all copy/content, within a given communication unit, to work across a range of media and formats, interpreting account briefs to compose clutter-breaking marketing communication pieces for campaigns and one-off projects - that provide tangible, measurable solutions to brands and businesses worldwide. This role also is responsible for creating award-winning work, wherever possible and also entails keeping abreast of advertising, marketing, technology developments worldwide.

Mandatory :

Exp in Digital copywriting

Key Responsibilities :

Functional Responsibilities : 

- Deliver strategic communication solutions that help clients attain their marketing and communications objectives

- Conceiving and developing out-of-the-box concepts

- Ensure that the creative product is cutting-edge and ahead of the competition Work with Client
Service, Design and UI for all copy requirement and contribute to the creative process

- Understand the objective and provide solutions by finding ways and means cutting across functions

- Identify and provide non-standard solutions - novel ideas

- Keeping abreast of the latest trends across functions and initiate to apply in day-to-day work

- Interpret brief from Clients and Client Servicing teams

- Research Clients, their Competitors and their target audiences

- Rework communication/campaigns based on feedback

- Present to Client along with Client Service team

Organisation Responsibilities : 

- Manage requirements independently within the definitions of the job role

- Understand business and commercial implications to provide solutions

- Effective utilization of teams and resources to increase revenue

- Recognize/create opportunities for award-winning work

- Participate in creating effort estimates

People Responsibilities :

- Educate juniors of best-in-market

- Constructive feedback to team

- Nurture team to grow to client-facing ability

- Candidates must have a balanced work style between ideation and execution.

- Must be able to work with other teams like designers, developers, client services etc.

- Portfolio is mandatory.

Competence:

Education:

- Graduate degree

Work Experience:

- 7-10 years of experience a

- Relevant experience in Digital Design and/or Advertising space

- Exposure to branding is preferred

Skills:

- A healthy obsession for grammar and usage

- Ability to produce creative, innovative and original ideas

- Ability to multitask and prioritise

- Production knowledge

- Excellent communication and interpersonal skills

- Coordination skills between teams

- Training/Mentoring

- Up-to-date with new trends

- Adaptability

- Eye for detail

If interested, Share your resume  with following details:

Total Exp:
Relevant Exp as Copywriter :
Current CTC:
Expected CTC :
Notice Period :
Reason for Job Change :

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.