About the role:

Content marketing, as a function, is at the heart of all the marketing functions at Company. It plays a vital role in driving demand generation, brand awareness, product marketing and education.

While a highly talented set of marketers own the distribution aspect, we- re looking for a witty copywriter with exceptional storytelling skills to aid the marketing team in building meaningful, memorable connections with the target audience. You'll be responsible for developing full-funnel content assets including digital and print ads, landing pages, social media copies, emails, brochures, webpages, and presentations.

You'll be a part of an agile, goal-oriented content marketing team working closely with the content, brand and performance marketers, video editors and designers.

If you have a deep understanding of the art of copywriting (and hate typos), this role is for you!

Responsibilities:

- Develop copies for various formats including newsletters, advertising campaigns, video scripts, brochure, social media posts and other assets under the marketing realm

- Lead concepting and copywriting for the development of brand and customer stories: narrative direction, storyline, structure, tone, etc.

- Synthesize complex, technical concepts into easy-to-comprehend and engaging messaging

- Utilize trending topics into copies

- Carry out copyediting for content assets created by cross-functional teams

- Build repurposed content resources like infographics

- Collaborate with interdisciplinary teams like product, performance and brand marketing along with the customer-facing teams to create educational content for existing and potential customers

- Be a custodian of the brand guidelines at Company

- Keep up to date with the latest trends in the SaaS industry

Requirements:

- Minimum 3 years of copywriting experience at a digital/ad/media agency or in SaaS

- Exceptional copywriting skills

- A portfolio of unique, noteworthy/award-winning creative work demonstrating expertise in the art of writing, cultural relevance, human psychology, and wit

- Creative thinking with a flair for intuitive storytelling

- Strong ability to ideate and execute ideas

- Understanding of the role that human psychology plays in appealing the target audience

- Strong sense of quality and eye for detail

- Capable of multitasking and time management

- Good to have: understanding of basic SEO concepts and how readers find and use content on the web

- Graduate in Mass Media (Advertising) or similar discipline.

Additional Information :

Life at Company:

- We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.

- A highly inclusive work culture that promotes a relaxed, creative and productive environment.

- Practice autonomy, open communication, growth opportunities, while maintaining a perfect work-life balance

- Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers & reimbursement for your WFH setup!)

Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Required Qualification

Graduation - Any Graduate

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