Basic qualifications -

- Minimum 4 years experience at a fast-paced advertisement agency

- Should be an 'idea' person with experience handling clients; can rally creative and digital teams around the central idea and concept

- Excellent at formulating and presenting ideas for marketing and brand communications

- Participate in and lead brainstorming sessions . Ideate, write and execute original and iconic creative concepts in response to brand managers' briefs, objectives, or goals

- Passionate about new-age creative formats and creating brand campaigns - including social media reels, shorts, and digital ad films.

- Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform

- Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases. Understand the nativity requirements of different channels

- Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content

- Goes beyond writing to ensure flawless execution - works with creative and shoot teams to ensure that the visual elements and forms complement the words

- Understand the target audience for each brand - you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them

- Identifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully

- High bar on quality - the ability to edit own and others' writing. Grammar obsessed!

- Values research over everything else - interested in learning about fashion and style and the latest trends

- Identifies fresh and interesting angles for written pieces

- Works collaboratively with the marketing team and brand managers to review the impact of work

- Works on business pitches and PPTs to present new ideas and projects

You should be :

Competitive - Keep a keen eye on the competition and wider industry, always staying one step ahead.

Accountable - ready to take on responsibility for managing projects from concept to execution.

Communicative - proactively provide project status updates, and work transparently with the wider team.

Energetic - have a sense of humor and high-frequency personality.

Persuasive - both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion.

Creative - across everything from reacting to new briefs to how they respond to challenges.

Flexible - understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change.

Qualifications:

- Agency background

- Portfolio of past work and writing samples with metrics on performance

- BA in English Literature with a postgraduate degree in advertising or mass media communications

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