Job description : 

- We- re looking for passionate content writers who consider content writing to be an art and not an errand. If you know how to get the right attention from the right audiences, you may be the right fit!

- ConvertCart has tripled in size in the last 3 months and we- re looking for someone who is driven to contribute to our journey and grow with us.

- Content is central to ConvertCart's strategy going forward and if you aspire to play a key role in an exciting start-up to grow with it, this is what you- re looking for.

GOALS & OBJECTIVES :

- Develop Content Strategy and contribute to generating a stable stream of relevant content.

- Generate clear, rich content that is relevant to the distribution platform.

- Cultivate and manage content across our digital identities: web sites, mobile, social media, webinars, podcasts, reports, infographics, etc.

- Collaborate with other teams to generate frequent, high-quality content on our blog and social media.

- Create storyboards and content marketing campaigns to drive relevant engagement.

- Develop Search Engine Optimization (SEO) and Social Media Marketing (SMM) campaigns

- Iterate content and inbound marketing initiatives to maximize lead generation and engagement.

- Publications, blogs, and other mass media.

- Extensively use analytics tools to measure the impact of all marketing initiatives and campaigns.

ROLES & RESPONSIBILITIES :

- Constantly improve alignment between the Inbound Marketing Strategy and outgoing content and its distribution.

- Understand the user groups that will engage with all forms of content. Target the right personas and do in-depth research on target user base.

- Develop the brand's voice to drive engagement across a plethora of target audiences across platforms.

- Support the Marketing & Sales teams to ensure consistency of content across mediums.

- Track content analytics and use the data to suggest and initiate iterations to the Content Strategy.

- Leverage analytics data to drive A/B testing and then optimize content to drive content success.

- Frequently research the latest content trends, marketing trends and content generation practices.

- Keep track on successful content strategies used across various social media, inter alia, Facebook, Twitter, LinkedIn, Instagram, Vine, Snapchat, Periscope, etc.

- Present and defend content and key milestone deliverables to peers and executives.

- Establish, document and promote content guidelines, best practices and standards.

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