- Contlo is an AI-native marketing platform that enables modern fast-growing businesses to leverage their brand's own generative AI Model to run & optimize end-to-end marketing. Help them drive customer retention via personalized campaigns and automated customer journeys using contextual Generative AI marketing capabilities across customer touchpoints. How does Brand AI Model work? Contlo's Brand AI Model- allows businesses to orchestrate all their brand marketing activities with their Brand's own generative AI model to generate personalized marketing creatives & copies, create behaviour-based customer segments, and auto-generate customer journeys.

Position Overview :

- As a Market Research Associate, you will play a key role in supporting our market research efforts by gathering, analyzing, and interpreting data to provide actionable insights for decision-making. -You will collaborate closely with cross-functional teams to conduct comprehensive research on industry trends, competitor strategies, and market opportunities.

Responsibilities :

- Experience in both Primary and Secondary research and creating reports out of it.

- Gather and analyze data to identify key market trends, customer preferences, and competitive landscapes.

- Utilize statistical analysis software and data visualization tools to interpret data and present findings in a clear and actionable format.

- Collaborate with internal teams to define research objectives, develop research methodologies, and execute research projects.

- Assist in the preparation of reports, presentations, and other materials to communicate research findings to stakeholders.

- Stay informed about industry developments, emerging technologies, and best practices in market research to continuously improve research processes and methodologies.

- Support sales and business development teams with market intelligence, competitive analysis, and lead generation activities.

- Maintain accurate and organized records of research findings, data sources, and methodologies used.

Qualifications :

- Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.

- At least 1 year of experience in market research, business analysis, or a related field.

- Strong analytical skills with the ability to interpret complex data and generate actionable insights.

- Excellent written and verbal communication skills, with the ability to present findings to diverse audiences.

- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

- Ability to work independently and collaboratively in a fast-paced environment.

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