HR Head at Contify
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Contify - Digital Marketing Specialist (0-2 yrs)
We are looking for a Digital Marketing Specialist to develop, implement, track & optimize our top-of-the-funnel marketing efforts across all digital channels.
Experience : 3-6 years, preferably with a B2B SaaS company or technology / IT services company
ROLE SUMMARY :
- Position : Digital Marketing Specialist
- Function/Team : Market Intelligence Team
- Location : Delhi
- Reporting to : Manager/Senior Manager
- Working Hours : 9 Hours per day with 5 days a week. Should be flexible to work in start-up environment
- Travel : No
- Expected onboard time (After roll-out of offer) : 15-30 days
ABOUT THE ROLE :
RESPONSIBILITIES :
- Complete responsibility of top-of-the-funnel marketing
- SEO Strategy : Help execute our organic search strategy to rank for a host of relevant key-terms through a combination of whitehat on-page and off-page SEO tactics. This will require an in-depth knowledge of the SEO lifecycle including keyword research & SEO opportunity analysis, content strategy, link-building, the use of analytics tools to track rank and user engagement metrics
- SEM Strategy : Research and implement PPC campaigns through Adwords, retargeting, and social media marketing
- Email marketing : Design and run successful inbound and outbound email campaigns with the sole objective of nurturing the database and generating free-trials
- List building : Responsible for list building to maintain a healthy pipeline of leads from outbound email marketing
- Content marketing : Build and execute our content targeting and distribution strategy. For producing content, you will have support of our content marketing team
- Identify and build relationships with industry influencers and other websites where our target audience spends time
- Track and optimize conversion rates across marketing channels. Perform data deep dives to understand opportunities to improve KPI performance. Summarize findings and develop appropriate actions plans
- Work alongside product marketing and sales to hit quarterly MQL targets
- Work with and manage marketing vendors/agencies
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