Key Skills

- Strong grasp on English language, usage, structure, styles, and writing principles to develop high-quality, error-free and engaging content

- Extensive experience of writing content to support marketing & sales of software and services

- Technology blogging experience would be a key differentiator

- Experience in writing for native US and UK audiences

- Deep understanding of content marketing principles, approach and execution

- HubSpot Content Marketing or similar certification

- Analytical ability to research & conceptualize new content ideas and enhance existing content

- Should be able to work and deliver quality content in a fast-paced and dynamic environment

- Should have experience of handling and mentoring writers/senior writers.

- Comfortable working with a diverse mix of people including writers, editors, business executives, SEO/PPC specialists, etc.

Job Description :

- Create well-researched content on the allocated topics as part of the monthly calendar.

- Incorporate the feedback received from editor and business executive, as necessary to improve content quality.

- Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories

- Function as the primary touchpoint between content writers and business executives to maintain seamless delivery of content.

- Manage day-to-day assignment and delivery of all tasks for TL - Content Writers/Sr. Content Writers as per the defined quality standards and timelines.

- Mentor team members including TL-Writers, Sr. Writers and ATLs and nurture their technical and soft skills.

Qualification :

Preferred B.Tech. (Computer Science) /BCA /MCA, with 12-15 Years (minimum 5 Years Team handling experience) in writing Information and Computer Technology (ICT)-related content

The Person would be experienced specifically in :

- IT Industry

- Writing content / API documentation

- Writing marketing oriented content for technical companies

- Articles/ white papers/ Blogs

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