Job Designation: Content Writer - Marketing Expert

Responsibilities

- Craft compelling and thought provoking content for different audience segments based on insights gathered

- Plan and execute our social marketing strategy across all relevant channels i.e Generate,edit, publish, and share content daily

- Develop a content strategy that amplifies Square Panda's products and services, while building thought-leadership; suggest relevant topics and write original content including, long-and short-form blog posts, eBooks, whitepapers, press releases, case studies, infographics,presentations, sales and partnership collateral, video and podcast scripts and more, to be distributed across multiple marketing channels.

- Identify the best format to tell compelling stories and re-purpose the content in different forms to maximize brand impact

- Build meaningful connections and communicate with industry professionals and influences to create a strong network

- Assist in the planning and maintenance of weekly/monthly content marketing calendar.

- Drive traffic and engagement that leads to sales and promotion by conducting competitive analysis, SEO and keyword research, Google Analytics, market research

- Drive on-time execution and publishing of content through own initiative and with the help of the whole team.

- Measure and report the results of marketing activities to inform future campaigns.

- Own Square Panda's narrative across all marketing channels (content, email, website, Social media, PR, events).

Desired Profile

- BA/Master's degree in marketing, journalism, communications or relevant field; MBA a plus.

- 6+ years of marketing experience in content marketing and communications, at education companies/start ups.

- Exceptional storyteller who can develop product/industry-based stories and effectively communicate the brand message

- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of the campaigns

- High proficiency in business writing skills and a strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content

- Multitasker, Critical Thinker & Problem Solving Skills

- Creative writing skills desired

- A track record of creating, driving and executing content strategies resulting in substantial growth.

- Understanding of SEO and keyword research methods

- Data-driven and analytical

- Experience in writing for a senior executive audience.

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