Content Writer

Job Purpose : To execute content strategy through research and writing for websites, social media, blogs, articles, whitepapers

Job Description:

- Should be well versed with writing for social media platforms especially Instagram and LinkedIn from a marketing perspective

- Should have an understanding of business-outcome-driven writing and not just information content pieces

- Responsible for writing compelling and original articles on various topics as per the client industries in B2B domain

- Excellent research capabilities across different business industries

- Should be able to visualise and communicate content across media like graphics, videos, reels etc

- Comfortable with creating data driven content, from various sources available online for a client brand or industry

- Create engaging content for technical industries like fin-tech, logi-tech, tech product driven companies, etc keeping the business objective in mind

- Develop engaging content primarily for social media, articles, blogs, emailers, newsletters, PR stories, to entice and engage the audience.

- Writing for technology products and business services from a marketing perspective preferred

- Build a resource pool of websites, influencers, series which can accelerate resarch

- Proofread content for errors or additions and ensure that content is written per instructions

- To be able to write content as per the SEO standards as and when required

- Ensure all work is genuine and free of plagiarism

- Contributing promotional write-ups wherever necessary as per client requirements

- Doing a competitor analysis and ensuring clients digital properties are in line with industry relevance

- Work with internal teams to obtain an in-depth understanding of the clients requirements

RESPONSIBILITIES:

- Translate clients brief into engaging content pieces

- Research on relevant industries and stay up to date

KEY COMPETENCIES:

1. Quick and critical thinker

2. Timeline sensitive

3. Extremely Meticulous (Attention To Detail)

4. Continuous Learner

5. Process Oriented

6. Knowledge of key sites for sourcing industry information

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.