Director at Stalwart Management Consulting
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Content Writer & Search Engine Optimization Role (3-9 yrs)
Job Responsibilities :
- Custodian of all content for the company's external marketing channels including the corporate website, social media handles, paid advertising, emailers, trade publications and online listings
- Understand business priorities across all product verticals to develop effective communication strategies
- Examines competitors, publications, whitepapers and industry news for mining insights and converting them into compelling stories for the company's digital marketing channels
- Ensures adherence to brand tonality and style guidelines across all forms of communication
- Assists in developing marketing assets such as leaflets, presentations, videos, and emailers to support sales and business development teams
- Tracks and optimizes content performance across all marketing channels, especially to improve SEO, SEM and social media engagement
- Coordinates with external advertising/marketing vendors to grow its digital presence, discoverability and followership
Knowledge/Skills :
- Experience of 2+ years in B2B marketing (preferred)
- A natural flair for content writing and research
- Knowledge of best practices in content development for digital media, basic design fundamentals, SEO writing, SEM ads
- Ability to ideate and develop various content forms such as website news, SEO-optimized blogs, social media post creatives and copy, emailers, infographics, articles for trade publications, scripts for videos, whitepapers and case studies on product innovations and market trends
- Understanding and awareness of available tools/software related to social media marketing, paid advertising, video marketing, emailers, keyword research for SEO, lead nurturing, etc.
- Knowledge of prompting AI tools to analyze marketing performance data, generate ideas for content & graphics & execute communications strategies with higher agility
- Ability to translate technical knowledge and insights from whitepapers and case studies into user-friendly content
- Ability to work independently with minimum supervision
