Talnt Acquistion Specialist at Episeio Business solutions
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Content Writer - IT Security Product (3-6 yrs)
Responsibilities
- Ideate and write websites, blogs, and various marketing collaterals. Measure ROI and KPIs of each content and campaign.
- Include and optimize all content for SEO to increase organic traffic
- Develop content for various marketing campaigns
- Engage with partners, sales team, and influencers to drive awareness and product demand
- Proofreading content for errors and inconsistencies
- Editing and polishing existing content for increasing readability
- Develop product messaging and positioning. Create stories around the product and educate customers and prospects about the benefits
- Create an attractive headline and body copy to capture the attention of the target audience
Skills :
Requirements :
- 1 to 3 years of experience in content writing/marketing, preferably in a SaaS-based product company
- Bachelor's degree in engineering (any stream)
- Ability to understand the product, target market, and task requirement, and deliver exceptional content
- Good aptitude knowledge (to understand the product)
- Excellent writing and editing skills
- Effective communication skills
- Ability to work in a fast-paced environment
Important :
What to expect from this role?
- Hand-on experience with writing various articles and using SEO tools
- Learnings on product marketing and strategies
- Knowledge in IT security products
- Exposure to industry and working with experts
- Learnings on the best practices in the industry
- Get opportunities to evolve as an efficient product marketer
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