Role responsibilities:

Core responsibility would be to support content marketing manager in achieving below goals:

- Increase in relevant traffic over website

- Increase brand and service awareness

- Sales leads generation (Leads which are matured by BD & Sales team)

- Convince and convert leads into hot leads (Leads ready to go for trial or start working, help BD & Sales with required content to nurture such leads)

- Improve retention and foster cross sell and upsell by producing content helpful for teams across the F&A division - Process, BD & Sales teams

- Enthusiasm to offer viable inputs which are constructive and helpful to achieve set goals

- Readiness to understand and incorporate suggested changes

- Adherence to the content calendar

- Content creation tasks would include:

- Writing at least 4 article or blog content each week (5 work days)

- Writing at least 2 social media posts each day

- Writing at least 200 words of SEO specific content each day (based on the blog)

- Writing 1 long form content per 20-22 work days which can be - a small guide or a long blog or LinkedIn pulse article or an eBook or other downloadable content or checklist of around 1600-2000 words.

- Strategy level tasks per week and per month basis would include:

- Gather intelligence around how better content could be delivered to the audience - with help of CMM and other stakeholders

- Follow and build insights around industry specific content interests of the target market and include the best options in the next content calendar

- The marketing team is dynamic and therefore crossover of skills and tasks will be required with close working and co-ordination of output to ensure we maximise our opportunities. Liaison with the respective Content Marketing Manager will be required to ensure the work is undertaken as requested.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.