Experience: 3 to 4 years

Qualification: Bachelor- s/ Master's degree in English, Journalism or a related field

Responsibilities:

- Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic to our site.

- Regularly produce various content types including emails, social media posts and blogs and white papers.

- Actively manage and promote our blog and pitch articles to relevant third-party platforms.

- Actively manage and promote our blog, and pitch articles to relevant third party platforms.

- Edit content produced by other members of the team.

- Analyze content marketing metrics and make changes as needed.

- Collaborate with other departments to create innovative content ideas.

- Perform ad hoc research to develop and produce new web based and print content.

- Function as moderator and administrator for onsite asynchronous message boards & blogs.

- Add to creative and strategic ideas for online marketing initiatives

- Develop content to demonstrate organization's impact on industry.

- Draft and edit assigned editorials, talking points and press releases.

- Create and post timely content on organization's website & social media pages

- Function as organization lead social networker and manage social media presence.

- Utilize industry and organizational knowledge to develop ideas and content.

- Maintain clips process and determine efficiency and effectiveness methods.

- Coordinate with teams to create content and style guidelines.

- Develop compelling content for various languages, markets, platforms and learners.

- Gain understanding of in-house content creation tools and quality standards.

- Utilize graphics editing and media creation programs to develop prototypes and storyboards.

Requirements/ Desired Skills :

- Bachelor's degree in English, Journalism or related field.

- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.

- Excellent writing skills, as well as the ability to communicate and collaborate effectively.

- The ability to consistently meet tight deadlines.

- At least three years of experience writing for a B2B audience.

- Experience using WordPress, Weebly, and/or Joomla, preferred.

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