Company Name: Plixlife

Website: https://www.plixlife.com/

Required Skills : Content Marketing, Market Research, Copy writing, SEO, Creative Writing

Description :

Job Description :

The content writer will have to ensure great quality and timely delivery of work. He/she will also be responsible for writing engaging consumer communication that will go on various touchpoints including website content, social content, emailers, blogs, articles, WhatsApp, SMS and ad copies which bring alive our core brand proposition of 'Take Care, Have Fun.' Our mission is to make nutrition non-intimidating, super delicious and easily accessible to consumers so that all they have to do is to take care and have fun. If you are someone who has a flair for creative copywriting and wants to work in a young, vibrant & fun start-up, do share your resume with us.

Key Areas :

Responsibilities :

Website content : Content writing for product pages, campaign banners etc.

Creative copywriting for ads :

- Write effective ad copies for performance marketing ads

- Engaging content for retention marketing communication to our customer base (emailer copy, SMS, Whatsapp, sale banners etc.)

- Ad copies for monthly campaigns as per the content calendar

- Edit and proofread content to ensure it is free from errors and adheres to brand guidelines

Blogs & articles :

- Well-researched content for blogs & articles and articulated in a fun language in sync with the brand

Skills and Competencies :

Skills :

- Strong written and verbal communication in English and Hindi

- Good understanding & experience in creative writing for product-led consumer brands

- Strong research skill & basic knowledge of SEO

- Stay up-to-date with industry trends and best practices in copywriting and content marketing

Competencies :

- High consumer-centricity

- Strong bias to action

- Agility and ability to make decisions/courses correct fast

- Cross-functional collaboration & influencing stakeholders

Reporting Relationship and Key Interfaces/Stakeholders :

Reporting to : Brand Manager

Team/IC : IC role

Internal Stakeholders: Growth/Marketing, Creative, Product

External Stakeholders: NA

Desired Candidate Profile :

- Min. 1-2 years of experience of which the majority should be in a consumer brand company or agency handling consumer brands or should have freelanced for consumer brands

- Good verbal/written communication skills in English

Note : Relevant Experience of Content Writing in an agency/D2C brands. Write copies for WhatsApp, emailers, promotion and offers, & performance.

- Must have knowledge of script writing. Script writers for influencers are needed.