Associate Consultant - Recruitment at RightMinds Consulting
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Content Writer & Digital Marketing Expert - Textile (0-4 yrs)
Core philosophy & focus
They are an emerging brand focused on Business Bags. For a long time, bags used by working professionals have been treated as a somewhat boring, simple utility with minimal emphasis on both aesthetics and function. They are keen to build products that elevate business bags to a lifestyle product that improves a user's commuting or business travel experience dramatically. Besides creating a distinct visual identity, there is scope to organize a user's belongings better and create a more seamless working experience. To build such unique products, would require a problem-solving orientation towards solving pain points of working professionals and an attention to design detail that current mass market brands built on manufacturing/distribution muscle completely miss out on.
Likely Communications role requirements :
- Primary ownership to keep the brand visible across all digital channels
- Writing content for all digital assets: website & social channels
- Coordinate with vendors (agencies, photographers) for content generation
- Familiarity with new age tools to build brand awareness online
- Knowledge of good SEO practices that enables our content to be searched
- Bring our product range to life through sharp product descriptions & visuals
- Research & Generate ideas for articles that can be published online
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