Roles and Responsibilities :

- Create content marketing campaigns like email marketing to drive leads and subscribers

- Use SEO best practices to generate traffic to websites.

- Create creative content calendars for marketing different industries and niches for social media posts.

- Researching currently popular topics and formation of blogs.

- Actively manage and promote our blog, and pitch articles to relevant third-party platforms

- Edit content produced by other members of the team

- Analyze content marketing metrics and make changes as needed if the reach is not achieved as expected.

- Collaborate with other creative departments to create innovative content ideas.

- Conducting in-depth research on industry-related topics in order to develop original content.

- Developing content for articles, product descriptions, social media, and the company website.

- Assisting the marketing team in developing content for advertising campaigns.

- Proofreading content for errors and inconsistencies with good grammar and vocabulary skills

- Marketing captions and taglines to get better reach

- Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram.Optimizing social media posts (language, tone, message) based on our target audience's behaviours

- Editing and polishing existing content to improve readability.

- Conducting keyword research and using SEO best practices to increase traffic to the company website.

- Creating compelling headlines and body copy that will capture the attention of the target audience.

- Identifying customers' needs and recommending new content to address gaps in the company's current content.

- Use SEO principles to maximize reach of posts, blogs, websites and articlesRequirements:Bachelor's degree in English, Journalism or related field.

- At least one year of experience writing for a B2B audience

- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

- Excellent writing skills, as well as the ability to communicate and collaborate effectively

- Proven content writing or copywriting experience.

- Working knowledge of content management tools.

- Proficient in all Microsoft Office applications.

- A portfolio of published articles.

- Excellent writing and editing skills.

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

- Effective communication skills.

- The ability to consistently meet tight deadlines and support the team.

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