Copywriters must understand the client's brief; the concept determines the style and character of the ad. Copywriters must be able to write at length and paraphrase highly technical subjects. Advertising copy involves constant detailed revision and rewriting either at the request of the client or to tune up the communication.

Job Responsiblities

- Meeting with account executives to discuss the client's requirements and core messages and target audience.

- Familiarising themselves with the product, target audience and competitor activities in the market.

- Brainstorming ideas and concepts for the visual and words with other members of the creative team.

- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.

- Reviewing progress, modifying copy until the client is satisfied.

- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.

- interpreting account briefs

- researching clients, their competitors and the target audience

- producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues

- monitoring campaign effectiveness

- liaising with clients and colleagues, and meeting project teams to consider advertising requirements

- updating and amending campaigns according to feedback

- Understanding the message the client is seeking to express and translating this into written content

- Writing copy to engage the reader

- Carrying out amendments to client specifications

- Adhering to the tone-of-voice requested by the client

- Working with the art director to devise creative strategies

- Liaising with the client on a regular basis

- Generating creative ideas to build innovative campaigns

Skills required

- Depending on their precise role, a copywriter needs a wide range of capabilities. These include:

- The ability to write and think creatively

- Significant experience in writing strong, succinct copy that is grammatically correct

- A flexible approach and willingness to adapt ideas to the needs of clients

- The ability to work to strict deadlines without compromising on work quality

- The ability to work within allocated budgets

- Great organisational skills

- An eye for detail

- Strong research skills

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