Content Writer

Overview :

The role of the content writer will be to research, write, and disseminate a variety of online marketing communication concepts and content for clients, including (but not limited to) blog posts, articles, news stories, presentations and web content for clients.

Education :

Ideal candidate is from a communications, Journalism, content writing or copy writing background with work experience ideally in a digital / online business environment.

Key Functional Areas :

- Collaborate closely with the team & management to determine the best messaging approach for projects.

- Conceptualize and execute ideas for a variety of campaigns, landing pages, online content assets including but not limited to articles, news stories, blog posts, web page assets, and company collateral.

- Write and revise innovative and imaginative copy according to creative briefs and deadlines for various media.

- Research and provide creative insight into areas of interest, related to client requirements & business goals.

- Perform ongoing research on current industry trends to maintain fresh and relevant perspective in all communications.

- Project delivery within timelines.

- Work closely with the other team members to meet client goals.

Professional Competencies :

- Outstanding ability to think creatively, and identify and resolve problems on the job.

- Ability to be comfortable researching and writing about unfamiliar topics and target markets.

- Understanding of SEO and keyword optimization will be an added advantage.

- Good Understanding of current creative media, mediums and trends.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Excellent command over English Language both spoken and written.

- Proficiency in MS Excel, PowerPoint, and Word.

- Experience working with CMS and building/administering content in CMS environments will be a plus.

- Experience in posting content to social media platforms will be a plus.

- Experience in managing guest blogging sites, Q&A sites and responding to queries will be a plus.

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