Director at Ikon IT And Staffing Services Pvt. Ltd
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Content Writer/Content Marketer - B2B Segment (4-6 yrs)
Job Description:-
Calling out for B2B creative content writers who can write for businesses.
We- re looking for a creative and talented content writer to join our marketing team to help us grow even faster.
We require someone who is great with research and is willing to write for a complex domain such as B2B Saas and understand business.
Key Responsibilities:
1. Own all product-based collaterals and literature that drives Content Marketing (Presentations, Case Studies, Brochures, Web Content- Landing Pages, Personalized Web messaging, Blog Posts, Social Media, Email Templates and Newsletters) to articulate the benefits of our solution to improve lead flow
2. Create, proofread and edit blog posts before publication
3. Work with multiple internal teams, including product marketing, demand generation, partner marketing, and design teams, to develop relevant content and collaterals for targeted industry verticals.
4. Coordinate with marketing and design teams to illustrate articles for images to go in articles.
5. Research and write high-quality content for all marketing campaigns/collaterals
6. Track and analyze web traffic metrics.
7. Writing fresh and CRISP copies (Webinars, Event, Content Promotions) that connect with the desired audience and drive action
8. Ensure all-around consistency (style, fonts, images, and tone) of the content and update website content as needed.
9. Creating and editing video scripts, YouTube descriptions, Quora answers
10. Driving engagement with content pieces by building relationships with industry experts and influencers.
Skills Required:-
1. Proven work experience of 4-5 years as a Content Writer, Copywriter, or similar role in eCommerce/ Retail-Tech/ B2B SaaS Product Organizations
2. Knowledgeable of funnel-focused content marketing activities.
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