Develop the content strategy as well as work with internal and external resources to create and deploy that content with consideration of the purchase-decision cycle, across the relevant marketing channels.

- Input content onto the company websites using our internal CMS and ensure the websites are regularly reviewed, updated and redesigned and rewritten where necessary.

- Lead social media and blogging efforts for the identified brands including management of an ongoing social media calendar.

- Research/develop ideas and create/edit original content including but not limited to: website and blog content, news items, social media posts, articles, white papers, email campaigns, webinars, video scripts, multi-media content, info-graphics and more.

- Work with the SEO manager to ensure all activity is optimised and encompasses their recommendations.

- Co-ordinate live events such as webinars and Twitter-chats.

- Manage and fulfil external events and exhibitions.

- Collaborate with division heads and business development teams to ensure a steady flow of content creation that supports current and future marketing strategies for both prospect and client audiences.

- Ensure all content meets high-quality standards and corporate style while staying informed of current trending topics, new developments in technology and industry best practices.

- Ensure ongoing assessment, tracking and measurement of content and campaign effectiveness to report regularly.

- Develop and communicate content calendars.

- Effectively implement and manage email marketing.

- Identify and implement strategies to increase business leads.

- Continually test content formats and distribution channels to determine the optimal approach to reaching the group's target markets.

- Review competitor marketing content to ensure the group's differentiated positioning.

- Management of other marketing activities including campaign management, sales support literature, liaison with external suppliers, company newsletters, presentations, gifts, customer research, customer relationship management and web design.

- Operate within agreed budget and corporate parameters.

- Work within the corporate branding guidelines.

SKILLS : 

- Strong command of the English language including punctuation, spelling and grammar.

- Proficient knowledge and experience of using social networks and web-based technology solutions for business purposes.

- Minimum 3 years of experience into Content development, Content marketing and content writing.

- Knowledge and understanding of the UK market, traditions, habits and buying mores Brand and campaign management experience.

- Experience of using social media for business including calendar and posting management.

- Experience of copy writing across a broad spectrum of mediums including web and print.

- Technical knowledge of either UK or US accountancy or knowledge of the UK contractor market is preferred.

- Brand and campaign management experience.

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