Talent Acquisition Lead at Arin Consultancy
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Content Writer - BFSI Domain (3-5 yrs)
We're looking for a Content Writer/ Editor / Strategist (with Mutual fund industry knowledge) to research, write, proof-read, and publish on page & off page SEO friendly content.
- Create and publish content and market the same with interesting hooks & narratives.
- Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages
- Proofread, re-structure and edit articles by other content writers.
- Should be able to write well-thought-out, on-brand copy/stories/product articles/newsletters for a B2C audience.
- To continuously monitor website traffic across pages and user engagement metrics
- To optimize content according to SEO and increase organic traffic to our site.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Manage the editorial calendar and ensure timely publication.
- Should anchor and grow social media presence through engaging content across
channels - Quora, Facebook, Instagram, LinkedIn and Twitter
Job Requirements & Skills
Qualifications
- Graduate / post-graduate (Bachelor's and / or Masters in English / Journalism / Communication preferred)
- Google Analytics Certification preferred
Experience
- 3 to 6 years of Digital Content writing & Content Management experience in Mutual Fund Industry or Financial Services.
- Sound knowledge of Content Management Systems (CMS), keyword research tools, social media platforms, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
