Director at Smart HR Solutions
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Content Writer - BFS (2-4 yrs)
Responsibilities:
- Research industry-related topics (Blogs and articles by competitors).
- Write clear marketing copy to promote our products/services.
- Write copy of marketing mailers and messages to promote our product and services.
- Conceptualise and write ad copies, landing page content, thank you emails draft, product launch communications for customers and creative video scripts for client education.
- Should be able to simplify and write website content of various SAMCO products.
- Prepare well-structured drafts using Content Management Systems.
- Proofread and edit blog posts before publication.
- Submit work to editors for input and approval.
- Coordinate with marketing and design teams to illustrate articles.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Promote content on social media.
- Identify customers' needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images and tone).
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