Talent Acquisition Executive at Ubique Systems
Views:4 Applications:4 Rec. Actions:Recruiter Actions:4
Content Writer (5-8 yrs)
Join our marketing team as a seasoned Content Manager (C2H) , where you'll be the driving force behind B2B content strategies, brand strengthening, and marketing success. We're looking for self-starters with a proactive approach, excellent project management skills, and a solid background in B2B content creation.
Location: Mahadevapura, Bangalore
Contract Position: 6Months (based on your performance will be permanent)
Interview: 1st & 2nd round Virtual/final round-f2f
Roles & Responsibilities :
- Create/follow the brand and its style guidelines and adhere to submission deadlines
- Ensure consistency in branding, messaging, and tone of voice across all content pieces and platforms.
- Create content for marketing and product collaterals, digital assets, websites, social media platforms, internal communications, etc. by doing necessary background research as required.
- Collaborate with teams including Product Marketing/Management, Solution Engineering, Product, Delivery, Sales, DBS, HR to create content strategies, research trending topics, and write content accordingly.
- Develop content calendars aligned with marketing campaigns, product positioning and marketing goals.
- Collaborate with design team to create visually appealing and interactive content assets.
- Conduct keyword research and analysis to optimize content for search engines, improving organic traffic.
- Ensure that the team is promoting premium content across the channels - written, video, audio.
- Own the content lifecycle management from ideation, creation and editing through to approvals, distribution, measurement, and maintenance, develop a content strategy.
- Analyze content performance metrics, including engagement rates and social shares, and derive insights to enhance future content strategies.
Key qualifications :
- Bachelor's degree in business or computer science.
- Strong command of English language and good communication skills.
- Excellent storytelling, writing, reviewing & editing, and project management skills
- Good at proof reading and attention to detail.