About Us:

InsightCrunch(www.insightcrunch.in) is a dynamic and forward-thinking Market Intelligence organization with a mission to provide actionable insights that drive decision-making across various sectors. With our expansive rural reach and wide presence, we aim to empower businesses with the knowledge they need to thrive. We are looking for a creative and versatile Content Writer to join our team and help us communicate our vision effectively.

Position Overview:

We are seeking a highly skilled and experienced Mid-Senior Content Writer who is industry-agnostic and sector-agnostic. The ideal candidate will have a proven track record in B2B content writing and the ability to craft compelling content for a diverse audience. This role requires a strategic thinker who can transform complex ideas into clear, engaging, and impactful content that resonates with business professionals across various industries.

Key Responsibilities:

- Develop high-quality B2B content including white papers, case studies, blog posts, articles, newsletters, social media content, and more

- Write engaging and on-brand copy for social media platforms, ensuring consistency in voice and messaging

- Coordinate with marketing teams to align content strategies with overall marketing objectives

- Manage and update content using Content Management Systems (CMS), ensuring it is optimized for SEO and user experience

- Conduct thorough research to understand industry trends, market insights, and audience needs across multiple sectors

- Collaborate with internal teams to create content that aligns with our market intelligence offerings and business objectives

- Adapt writing style and tone to suit different audiences and channels while maintaining consistency and brand voice

- Edit, proofread, and revise content to ensure clarity, accuracy, and alignment with company standards

- Monitor content performance and make data-driven decisions to optimize engagement and impact

- Stay updated on content marketing best practices, SEO trends, industry developments, and emerging platforms

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

- 4-6 years of experience in B2B content writing, preferably in a market research, intelligence, or consulting environment

- Proven ability to write for a diverse audience across various industries and sectors

- Strong research skills with the ability to distil complex information into clear and concise content.

- Excellent command of the English language, with strong editing and proofreading skills

- Familiarity with SEO best practices, content management systems (CMS), and content performance analysis

- Experience in writing social media copy and coordinating with marketing teams

- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment

- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams