Content Writer (4-7 yrs)
Job Responsibilities:
- Develop content roadmap and manage creation across digital channels to boost engagement and rankings.
- Create, publish, and market content with engaging hooks, including weekly newsletters with product updates and financial tips.
- Curate SEO-friendly long-form content (blogs, infographics, product/support pages).
- Proofread, edit, and ensure on-brand, B2C-focused copy.
- Monitor traffic and engagement metrics, optimize for SEO, and perform content audits and gap analysis.
- Manage editorial calendar and grow social media presence across Quora, Facebook, Instagram, LinkedIn, and Twitter.
Requirements & Skills :
Qualifications : Bachelor's/Master's in English, Journalism, or Communication preferred; Google Analytics Certification a plus.
Experience : 4+ years in digital content for the mutual fund industry, with CMS, SEO, SEM, and social media expertise.
Skills : Excellent writing, analytical mindset, ability to create compelling, clear content aligned with goals.
