Job Title : Content Writer ( 21/2021/15024)

Positions: 1

Job Type : Full Time

Work Location : Chennai

Work Experience: 4 - 5 years

Qualification :

Salary : INR 7 - 10 LPA

Joining / Notice Period - Immediate to 30 Days

Role & Responsibilities :

The Content writer is responsible for the development of compelling strategic and creative content, within brand and on-strategy. We- re looking for an experienced content writer who is creative, forward-thinking and data-driven, possessing equal parts - creative brain- and - strategic brain,- to join our team. This position requires strong writing and editing skills, attention to detail, and the ability to create compelling strategic narratives that generate content to drive engagement and meaningful action from key audiences. You must ensure adherence to compliance and regulatory restrictions. In addition, keeping informed of the business challenges and competitor strategies is critical for success.

- Develop thorough and inspiring briefs, and present them to the creative team.

- Provide strategic recommendations and content support for ad hoc projects and campaigns while ensuring consistency with internal content standards and best practices.

- Manage calendar, maintaining a unified single view on planned content and ad hoc content, ensuring content is timely, culturally relevant, on-brand and cohesive to larger brand narrative.

- Research category, competitors, target audience and cultural trends to support creative strategy and inform execution.

- Conduct monthly performance reports to educate the team on optimization strategies.

- Prepare presentations and materials to share with design leaders and other key stakeholders to provide insight into our activities.

- Adapt to ever-changing landscape of content, and actively advise the team on how our content should reflect these changes and trends.

- Respond to all requests and communications in a timely and thorough manner.

- Embrace a collaborative approach.

- Take the lead in meetings and be able to report back to Senior Management on status and updates.

- Help the team to strategically perform the work on a high level of planning.

- Distill high-level creative thoughts and articulate back to the team.

- Edit and proofread material as demand and scheduling require

Candidate Must Haves:

- UX writing and writing content for web and mobile application is mandatory

- Develop thorough and inspiring briefs, and present them to the creative team.

- Provide strategic recommendations and content support for ad hoc projects and campaigns while ensuring consistency with internal content standards and best practices.

- Manage calendar, maintaining a unified single view on planned content and ad hoc content, ensuring content is timely, culturally relevant, on-brand and cohesive to larger brand narrative.

- Research category, competitors, target audience and cultural trends to support creative strategy and inform execution.

- Conduct monthly performance reports to educate the team on optimization strategies.

- Prepare presentations and materials to share with design leaders and other key stakeholders to provide insight into our activities.

- Adapt to ever-changing landscape of content, and actively advise the team on how our content should reflect these changes and trends.

- Respond to all requests and communications in a timely and thorough manner.

- Embrace a collaborative approach.

- Take the lead in meetings and be able to report back to Senior Management on status and updates.

- Help the team to strategically perform the work on a high level of planning.

- Distill high-level creative thoughts and articulate back to the team.

- Edit and proofread material as demand and scheduling require

SKill Sets :Web content writing/ Blog writing/Technical writing/Creative writing/SEO writing/Digital marketing strategies/Search Engine Marketing/Website Architecture/Branding

Marketing Stratergies

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