Content Writer (4-10 yrs)
Job Responsibilities :
- To write content to support running marketing campaigns for Client webinars, Podcasts, White paper, etc. and ensure good registration numbers from relevant base.
- To create technology-based content in multiple formats such as White papers, Case Studies, POVs, Ebooks, Brochures, Blogs, web pages, external articles, social media posts, and emailers that catch the eye of decision makers, especially in North America.
- To work closely with designers to create world class collaterals.
- Research about latest events, awards, meetups, trends, reports and more to provide timely insights to the Head of Marketing.
- Establish Social Media channels as a Lead generation engine in addition to creating diverse formats of content for B2B which helps in hiking up the follower base, engagement and conversations.
- Comment and share thoughts on relevant posts where Cigniti's services can be promoted or information could be shared and actively pursue this on a regular basis.
Basic Requirements :
Must :
a. Have experience in writing PR and Video scripts
b. Have experience in writing landing pages/ad copies
c. Have a keen eye for design - the role would require working closely with designers.
d. Be a high-energy, metrics driven, highly motivated performer with excellent written & verbal communication skills, along with excellent email writing skills.
e. Understand technology (more specifically, the testing space) and should have the ability to comfortably write about technology in both long and short formats.
d. Writing in Precis format is a critical requirement.
e. Should be hands-on and be able to work under strict timelines under minimal supervision.
f. Should have the ability to stay motivated.
g. Ability to perform in a high-paced environment, ensuring all stakeholders are balanced and results are obtained.
h. Should have worked in teams plus been an individual contributor. This role is for an Individual Contributor while working with shared resources in different functions of marketing.
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